TV Networks Intl. has inked a deal with the UAE-based Arab Media Group (AMG) to launch Nickelodeon Arabia in 2008. The new satcaster further cements the long-term partnership between AMG and Viacom, following an earlier decision to launch joint venture MTV Arabia next month. Nickelodeon Arabia will be a free-to-air satcaster, giving it access to a potential audience of 200 million people across the Arab world, with more than 60% under 30.
Sked will be a mix of existing Nickelodeon skeins and original Arabic language programming. Startup channel will be supported by a multi-media Arabic language website.
Nickelodeon Arabia will be launched under AMG's TV wing, the Arab Television Network
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